I designed this website for HOCL, a skincare brand built on the purity of Hypochlorous Acid. The design blends luxury and minimalism, using soft lavender tones, fluid visuals, and clean typography to reflect transparency and simplicity. Hero imagery in a dreamy cloud setting highlights the product’s purity, while structured product sections, ingredient highlights, and testimonials build trust and clarity. The result is a modern, elegant digital identity that mirrors the brand’s one-ingredient philosophy.

Key Design Highlights:

• Color Palette – soft lavender, blush, and neutrals for purity and elegance

• Hero Imagery – cloud-like visuals to convey gentleness and luxury

• Clean Typography – modern sans-serif with elegant serif for balance

• Product Focus – minimal layouts emphasizing product and ingredients

• Ingredient Transparency – visuals emphasizing science and trust

• Social Proof – testimonials and results for credibility

• Modern Style – clean, immersive, and luxurious identity

Closing Note:
This project allowed me to explore the balance between science and beauty in design. By combining a calm aesthetic with bold storytelling, I created a digital identity that feels both aspirational and approachable—perfectly aligned with HOCL’s vision of skincare that is pure, effective, and refreshingly simple.